Strategy evaluation and control

In portfolio analysis, top management views its product lines and business units as a series of investments from which it expects a profitable returns. Each of these factors is discussed elsewhere in this chapter, or other part of this thesis. This process can be viewed as a five step feedback model.

The techniques and skills acquired can lead to self-sustained action. The strategy is suitable when it meets the objectives of the organization and its changing environment. B Measurement of performance — Standards of performance act as a benchmark in evaluating the actual performance.

These are measures of acceptable performance results.

strategy evaluation and control ppt

This means that if a particular business units current sales are 1. Are the means and the end synchronized?

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Strategic Management